Why should you rely on interactive advertising NOW?
Augmented Reality is increasingly proving to be one of the most powerful tools of our time. From social media filters and virtual shopping experiences to complex surgical interventions - AR technology is growing and is used in almost all areas of daily life.
We show you, how you can use augmented reality in online marketing and thereby generate more sales, downloads or leads.
Consumers are already regularly interacting with AR using smartphones, tablets and PCs. In our ever-evolving tech world, there is infinite scope for this form of technology. AR apps have become a growing trend that extends and improves the virtual view through 3D representations.
It all started with the gaming industry ...
The smartphone game bestseller probably marked the start of the generally accessible augmented reality Pokémon GO in 2016. The game, played by millions of people around the world, is about capturing Pokémons, training them, and then letting them fight each other. The app works with GPS and the Pokémons are hiding in different, real places.
What does this have to do with online marketing?
AR is no longer just about games. The technology has overwhelming potential in many industries, especially in online retail. Now that augmented reality has arrived in advertising, the will fundamentally change the digital advertising market in the near future.
AR makes advertising interactive and enables marketers and advertisers to do the Addressing consumers in a whole new way. Many companies have already adopted this innovative technology.
These 3 reasons speak for augmented reality in your marketing strategy
If you are still not sure whether it is worth including AR in your advertising strategy, then you should understand the advantages of augmented reality advertising and how exactly you can use this technology.
1. Emotional connection
Augmented reality ads are immersive. This means that they help marketers create some emotional connection with customers. Unlike images or banners, AR ads are interactive and lifelike: consumers can not only see them, they can even interact with them.
When consumers interact with AR ads, they feel like they are playing an addicting video game. This creates a bond with customers that inspires them to buy.
Of course, an emotional connection is also a great tool to use Increase in brand awareness. People remember brands better with which they have positive associations. Therefore, AR ads are perfect not only for promoting sales, but also for building your company image.
2. Money-saving advertising
While digital ads are extremely popular, traditional print ads are still a long way from being obsolete. There are many print magazines with memorable campaigns promoting a full spectrum of goods and services. However, such ads can be quite expensive to run and nowhere near the same reach.
Augmented reality advertising is usually more affordable and far more immersive than traditional print advertising. Of course, the price of an AR ad varies depending on its quality. But the same AR application can also be used for your future campaigns.
3. Boost sales
AR ads are just one way of promoting a product or service. AR gives marketers more options, the Increase sales: in fact with virtual fittings.
Imagine coming across a traditional advertisement for sunglasses. You will see appealing product images that appeal to you. But you can be sure that the glasses actually suit you and fits your face shape?
This is not a problem with AR technology: you can virtually try on a range of glasses and choose the one you like best. Consumers can also try on many other items virtually: shoes, clothing, jewelry, watches and more.
That makes AR ads become a powerful tool to drive sales and increase sales.
What exactly is augmented reality?
AR is a technology that enables us to overlay digital components - such as images, sounds and text - over real scenes. There are two main types of augmented reality:
- Marker-based AR displays require a marker (i.e. a target image) that customers scan with their smartphone camera to bring virtual content to life.
- Location-based AR ads overlay virtual content based on the local position of the user with the help of GPS.
Augmented Reality Ads can be created with the help of either. The AR applications most frequently used today are based on smartphones to represent the digitally expanded world.
The commercial use of the technology is due to its use by market leaders like Microsoft, Apple, Google, Facebook and Amazon exploded in 2020. According to MarketsandMarkets the AR technology market is currently worth $ 17.7 billion.
Augmented Reality and Virtual Reality
It is also important to understand what AR is not. AR is not a fully immersive experience like virtual reality. While In virtual reality, users put on a special headset and is drawn into a completely digital world, with AR he can continue to interact with the physical world around him.
Virtual reality can also be used in advertisingby giving consumers a completely different experience of a product and, for example, receiving more accurate material for product testing.
Augmented Reality in online retail
To be successful in today's retail environment is about more than building a digital infrastructure that supports the influx of e-commerce buyers. It's about his To inspire customers!
Mediocre and unintuitive experiences put off customers:
- 51 % of consumers state that brands have their fail to meet increasingly high expectations
- 76 % say it's easier than ever to den Change provider.
In other words: loud Salesforce Research jump from brand to brand to find an experience that meets your expectations. In a rapidly evolving digital world, no company can afford to lose customers. So how can brands do this close growing experience gap? And how can AR offer new opportunities to inspire customers?
Physical store visits will be in the foreseeable future not return to normal. To do this, AR-Commerce can bring physical goods to life: from shoes to golf clubs to industrial equipment such as forklifts and machines. In this way, AR solves a challenge that online retail has been facing for years. Namely that customers don't really know what the product actually looks like.
Customers are demanding that companies transform and innovate the digital and hybrid experiences. This is a must today and the costs are high for brands that don't act fast enough. Those who rush to implement 3D and AR will meet those expectations faster - and smarter - than the laggards.
Brands that are reimagining retail and experiences for this new, immersive digital world are literally becoming Shaping the future of the customer experience and already stand out from the competition.
Creative advertising design through augmented reality
With creative AR graphics, UX and UI design can buyers in real time directly in the advertisement in products zoom in, rotate them and add functions. So can vivid and nuanced details from the comfort of your home, office or office virtually explored at any other location become.
What are the true dimensions in a physical space? How could the product work in a certain environment? Experience has shown that 22 % of returns attributed to the fact that the product does not look like it is shown on the website has been.
This is one of the reasons why “virtual changing rooms” are useful for all parties. It helps buyers become to feel virtually safe with their purchasewhile reducing the cost of processing avoidable returns.
How to increase your sales with advertising in augmented reality apps
The good news is that this is actually not a “future technology” at all. AR is for brands that want to offer first-class experiences, already readily available. Your potential for AR advertising is only limited by your imagination, not the technology itself.
According to the data of the online shop system Shopify is the Conversion rate of products with AR content increased by 94 % than with products without AR. Augmented Reality elements for your Advertisement in the leading social media apps implemented.
Snapchat is the pioneer in augmented reality
Snapchat is one of the best social media outlets when it comes to augmented reality. With their AR-controlled filters and animations the app has already captured millions of hearts. Snapchat was the platform that popularized the 'Stories' that were eventually adopted by other social media apps like Instagram.
When it comes to AR, too, the camera and messaging app is and is now the pioneer always more than Marketing and advertising platform used. On average use over 75 % the Snapchat community is already using augmented reality every day to communicate, play and learn.
Use full-screen, digital ads to inspire potential customers to act. The Snapchat generation can be targeted based on interests, behavior, location, and much more.
We at R17 set for our customers Beneva Black Snapchat ads with AR Lenses at a Beard growth serum campaign a. For example, potential customers had the opportunity to see what their face would look like with a fuller beard.
Instagram offers an innovative shopping experience
At 92 %, Instagram is now the number one platform on which consumers make purchases via social media. Through the Integration of AR technologies in your Instagram shop you can give users a virtual try-on.
The integration of your Instagram brand page with an Instagram shop as well as a virtual fitting and checkout directly in the app ensures a seamless shopping experience. For consumers who are increasingly digitally influenced, the integration of the try-on with the selfie camera on the front feels very natural.
At the same time, users can Photos from your virtual shopping spree and trying on products share directly with your followerswhat turn yours Brand awareness and engagement increased.
TikTok enables revolutionary in-stream shopping tools
TikTok is developing more and more into a social network - and not just for Generation Z. With the recent announcement of AR Branded Effects TikTok is now head to head with Sponsored Lenses from Snapchat and AR filters from Instagram.
TikTok's innovative use of AR however, it offers brands the potential to create advertising campaigns that go beyond the capabilities of the other platforms. The app provider is also planning to introduce a number of new ones E-commerce focused advertising offers, such as in-stream shopping tools.
- Collection Ads combine product catalogs with branded videos to guide users to relevant products from the video clips.
- Dynamic Product Ads automatically address users with relevant products, depending on their activities in the apps and on the advertisers' websites.
- Promo tiles add customizable sales and promotional information to in-feed ads.
- Showcase tiles make it possible to advertise products in videos and link to relevant product thumbnails at the bottom of the screen.
Conclusion: The ideal time for Augmented Reality Marketing is NOW!
Augmented Reality Advertising gives marketers and online retailers the tremendous advantage of their Make ads engaging, interactive, and efficient. Many companies have already adopted this first-class technology and it is to be expected that countless other brands will follow.
Who is a Advantage through innovation and an excellent customer experience want to provide, should now jump on the AR bandwagon and not miss out on the immense advantages.
When you're ready, your Sales and brand awareness increase through augmented reality advertising, contact our team today. We would be happy to help you turn your fantastic idea into the "new reality".