Pinterest ads are often forgotten or underestimated. This can be an advantage for your online shop. Because the competition is manageable, the prices are cheap and the users have high purchasing power. Pinterest is a “must-do” for fashion, food and home and living online shops.
300 million monthly active users worldwide and over 1 million of them in Switzerland speak for themselves - Pinterest is a social media app with great potential. 66% of users say they have already bought products after seeing a brand's pins on Pinterest.
Pinterest is known as an inspiration platform. People are looking for inspiration for home furnishings, fashion & outfits, weddings, handicrafts, do-it-yourself (DIY) or delicious recipes. To advertise on Pinterest, you need products that are visually appealing.
Pinterest has greatly improved the platform for us advertisers in the last 6 months. There are now catalog and collection ads, dynamic retargeting and improved targeting functions to find new customers.
The organic reach of Pinterest should not be underestimated, especially for e-commerce companies. It has recently been possible to automatically display all products from the online shop as a Pinterest shop. We are seeing a large increase in organic reach for our fashion customers.
Pinterest is a largely overlooked marketing platform. Research has found that users on Pinterest are four times more likely to engage with content than users on Facebook. With this all in mind, we have managed to generate incredible results for Secondhandbags using Pinterest as a marketing tool, with increasing engagements by over 10'000% and more than 20'000% increase in impressions week-on-week.
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