The currently most popular social media channel, TikTok, has introduced a new advertising option that enables brands to Use already popular organic content in your ads. Without having to create your own content or hiring a content creator to do it, you can now use existing, trendy content that fits your offers, and thereby benefit from the association boost.
TikTok enables brands to participate in popular organic content
With TikTok's new "Spark" ad option, brands can identify existing organic videosthat could fit your campaign - for example, if a beauty influencer showed your product in their organic clips. You as a brand can then approach this content creator and repurpose the clips for paid campaigns.
TikTok explains: “TikTok consists of creative content creators who are redefining entertainment, setting trends and sharing their view of popular products and services with the world. Brands can now use the abundance of creative, diverse native content tap into and connect with the creators who will help them to bring their products and services to life. "
With Spark, brands can use their own organic posts as well as relevant content posted by content creators. Boost and convert into in-feed ads or TopView ads. Since this is essentially about boosting content that's already working well, this could be a great way to improve the Maximize brand reach and response. This could be especially useful for advertisers who are previously less familiar with the platform and may not have the budget or skills to create original material.
Advantages of TikTok advertising with Spark Ads
Aside from the obvious benefits in terms of content, sponsored clips via Spark also make it possible
- the use of TikToks Ad targeting tools
- Maximizing your Range
- targeted Focus on your key markets
- construction organic relationships with relevant influencers
In addition, you can use entertaining duet functions to keep your ads moving, which enables the community to further develop their creativity. With Spark Ads, brands can build lasting relationships with the creators who are authentic and rooted in the communitywhile delivering sustainable and impactful value to your business at the same time.
So while it sounds a bit strange at first glance to promote organic, unbranded videos, in many cases it actually makes a lot of sense. By the Highlighting user-generated, relevant content maximize the reach within your TikTok user community.
The challenge of placing ads with TikTok Ads
Since TikTok continues to expand, the platform is on everyone's lips, especially among marketers. For this reason, many more brands are now considering how they can integrate the popular social video network into their marketing strategy. The challenge with TikTok Marketing is that one cannot simply reuse content from other platforms or advertising campaigns. Because TikTok has its own presentation style and its own creative ethos. And if you don't take advantage of that, the promotions just won't work.
After all, there is a reason why TikTok keeps suggesting to advertisers on its platform: "Don't advertise. Do TikToks. ”Because the ads that work best are the ones that match what users are already seeing in their native feed. This allows users to consume your brand message in harmony with the rest of their experience on the platform.
Short video ads are difficult in and of themselves because you only have a brief moment to grab attention. And it takes Only a fraction of a second in which the user loses interest and continues to scroll through the app. With that in mind, it's important to familiarize yourself with TikTok before considering your advertising options. Scroll through your feed and pay attention to which content is gaining traction and let this inspire you for your own advertising content.
Or, you could just promote existing clips that are already organically promoting your products. In that regard, could Spark Ads are a big boom for many brands. And while this form of advertising is definitely not suitable for all marketing strategies, it could well have a place in yours Social media advertising planning Find.
But why does TikTok advertising work so well for maximizing your sales?
TikTok recently launched one new report published showing that TikTok advertising is more memorable as advertising on other platforms and even TV campaigns. The measurement of the emotional response also shows that TikTok advertising is more likely to trigger buying reactions, based on key emotional triggers.
TikTok Ads show a higher emotional reaction in purchasing behavior
The study was done by the neuroanalytics company Neuro-Insight carried out and based on "neuro-research" (ie measurement of the brain reaction) with 57 people between the ages of 18 and 35 who were interviewed in the laboratory.
The results show that TikTok clips trigger various significant responses to branded content. First, the researchers examined the "emotional valence", which indicates the likelihood of what is seen in a video ad, and how this is then related to the action at the moment (e.g. the Pave the way for unplanned purchases). According to the study, TikTok Ads lead to a higher willingness to react than normal campaigns on social platforms.
In addition to the emotional valence, a second vector was also examined: The 'engagement' relates to the personal relevance of the content that has the highest correlation to memory. This determines whether someone will act based on that information in the future (e.g. a Buy the product in the online shop).
The Full-screen, immersive nature of TikTok clips could do one Key factor as the content evokes a stronger mental response due to brain activity.
The same element is highlighted in the second part of the study, which deals with engagement rate per minute.
TikTok's algorithm and the shorter video formats create continuous cycles of engagementwhat makes TikTok the leading platform for information density. This also suggests that the TikTok-audience compared to other platforms fully involved and involved is.
The full-screen format also helps TikTok achieve deeper responses. And that gives the social media provider a huge advantage over other platforms. On Facebook for example it may happen that you ten different posts, options and ads on the screen at the same time see. This makes it difficult for Facebook to make definitive statements about what content its users are dealing with.
That is at TikTok not the case. Because the content shown is all you can see. It means that each engagement is specifically linked to this clip is what helps the system to improve your Better pinpoint interests and show you more of them.
And that is undoubtedly the reason why TikTok has an advantage in this comparative study: The mental engagement is significantly higher with TikTok clips - an important aspect for marketers.
CONCLUSION: With TikTok Spark Ads you increase your reach and increase your sales
Even if TikTok advertising is proving to be extremely promising, the first thing you need to do is get your messaging right. Just because TikTok theoretically has an engagement advantage over other social media channels doesn't mean that you can simply convert your usual campaign into a short clip and expect great success with it.
And this is exactly where the new TikTok Spark Ads can be used. The new advertising option offers brands the opportunity to benefit from trendy organic content and use it for their advertisements.
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