Case Study: Abo Schuh

Launched one of the first shoe subscription stores is a joint venture between the Kybun Joya Group and R17 Ventures AG. Since both parties have already been working together for over 3 years, the founding of Abo Schuh was the next step in the evolution of this successful partnership. Abo Schuh, which uses a subscription model, aims to be the standard of how healthcare workers/companies buy shoes. We aim to have 250'000 subsribers within 3 years.

Footwear E-Commerce
Roggwil, Switzerland

The results

Management Summary

Launched one of the first shoe subscription stores

"Our partners in this venture, R17 Ventures AG, have managed to create a mobile first e-commerce subscription solution on Shopify, while always keeping the advertising side in mind. Well done!"

Karl Müller
Co-Founder & CEO, Abo Schuh
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