Case Study: Bonsai.ch GmbH

Dominating the Swiss online bonsai market

Bonsai.ch E-Commerce GmbH is a joint venture between R17 and Bonsai.ch GmbH. We aim to be the online market leader in Switzerland for bonsai.

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Industry

Horticulture E-Commerce

location

Zurich, Switzerland

involvement

Performance Marketing, Shopify, Venture Building

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Website

https://bonsai.ch/

The results

1'000+

products migrated from WooCommerce to Shopify

30%+

year-to-year revenue growth

20%+

increase in retention-rate

Management Summary

Together with Renata Anselmo and her team, R17 Ventures AG setup an e-commerce joint venture company, bonsai.ch. Our vision is to dominate the online bonsai market in Switzerland, while combining the core strengths of each of the business partners.

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After the launch of the joint venture we migrated the existing store from WooCommerce to Shopify and launched important features for future growth. Amongst them were up- and cross- sell features and feed-solutions to sell on various marketplaces.

The biggest challenge in performance marketing was on Google Ads, avoiding cannibalising the already very strong organic sales volume and growing, while being on a profitable ROAS. By the end of 2022 we'll also digitalise the physical courses and offer all existing classes online.

Before

After

Dominating the Swiss online bonsai market

"R17 helped us to quickly and efficiently migrate our online shop from WooCommerce to Shopify in a more complex environment. Furthermore, we like they're sales-driven approach to peformance marketing. "