Case Study: GmbH

Dominating the Swiss online bonsai market E-Commerce GmbH is a joint venture between R17 and GmbH. We aim to be the online market leader in Switzerland for bonsai.

Horticulture E-Commerce
Zurich, Switzerland

The results


products migrated from WooCommerce to Shopify


year-to-year revenue growth


increase in retention-rate

Management Summary

Together with Renata Anselmo and her team, R17 Ventures AG setup an e-commerce joint venture company, Our vision is to dominate the online bonsai market in Switzerland, while combining the core strengths of each of the business partners.

After the launch of the joint venture we migrated the existing store from WooCommerce to Shopify and launched important features for future growth. Amongst them were up- and cross- sell features and feed-solutions to sell on various marketplaces.


The biggest challenge in performance marketing was on Google Ads, avoiding cannibalising the already very strong organic sales volume and growing, while being on a profitable ROAS. By the end of 2022 we'll also digitalise the physical courses and offer all existing classes online.

Dominating the Swiss online bonsai market

"R17 helped us to quickly and efficiently migrate our online shop from WooCommerce to Shopify in a more complex environment. Furthermore, we like they're sales-driven approach to peformance marketing. "

Renata Anselmo
Co-Founder & CEO, E-Commerce GmbH
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