Skip to content

Democratizing Supplement Consumption

Case Study: Indyvit AG

 

2+

Awards Won

25%+

Lower Customer Acquisition Costs

1X

Complex Migration to Shopify

CLIENT REVIEW

"We initially were an agency client of R17 Ventures; however, after 3 months we decided to get them onboard as a shareholder too. We appreciate their pragmatism and their very deep understanding of digital marketing, Shopify and e-commerce in general."
Philipp Kirschbaum | Co-Founder, Indyvit AG | R17 Ventures AG
Philipp KirschbaumCo-Founder, Indyvit AG
The vision of indyvit.com is to democratize the supplement industry and offer full control to the customer over their vitamin consumption. R17 is in charge of performance marketing and Shopify development and design. We are also a shareholder and serve on the board of directors.

HOW DO WE DEMOCRATIZE SUPPLEMENT CONSUMPTION?

In association with the two founders, Philip Bienz and Philipp Kirschbaum, we shaped and further developed the business model of Indyvit, developed a strategy on how to onboard and standardize B2B-affiliates on Shopify, and made customer acquisition our mission. Acquiring customers on Facebook and Instagram with a reasonable ROAS was our biggest challenge. We rolled out extensive UGC and invested heavily in the creative strategy and testing - it was not that easy to bring a complex vision of "democratizing supplements" into a consumer-ready-message. Through this extensive creative testing, we were able to lower the CaCs by 25%.‍ In 2022, Indyvit won 2x awards at the Swiss Digital Commerce Awards, for Best E-Commerce Start-Up and Best Feature.

APPROACH


Intro Title

SECTION ACCORDION - TITLE

Description. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et

 
 
 
Accordion Title i Accordion description i

The base fee covers all work done for you - from strategy to implementation, optimization and reporting - and is calculated on the scope of our cooperation (services, regions, etc.)

TACTICS


The performance bonus is calculated based on your unique business-case and is only payable  when there is incremental growth (if there's no growth, there's no bonus)

 

CREATIVE SAMPLES

 
Indyvit AG X R17 Ventures AG | Performance Marketing Agency
Indyvit AG X R17 Ventures AG | Performance Marketing Agency
Indyvit AG X R17 Ventures AG | Performance Marketing Agency
Indyvit AG X R17 Ventures AG | Performance Marketing Agency
Indyvit AG X R17 Ventures AG | Performance Marketing Agency
Indyvit AG X R17 Ventures AG | Performance Marketing Agency
Indyvit AG X R17 Ventures AG | Performance Marketing Agency

OUR AWARDS

We're an award-winning digital performance agency with a track-record for delivering outstanding results for our clients.

Gruppe 2899Gruppe 2901Gruppe 2897Gruppe 2898Gruppe 2900

 
 
 
 
 
 
 
 
 
PROJECT
Fully responsive website design, implementation and optimization
WHAT WE DID
UI/UX Design, Coding, SEO Optimization
CLIENT
Name of the Client here www.clientsite.com
TIMELINE
Start August 2019, 3 Weeks Design, 6 Weeks Coding