Case Study: Kybun AG

Sales doubling in 12 months

In the first year of cooperation, R17 was able to double sales for Kybun LLC in the USA with Performance Marketing. The partnership has now been expanded to include Europe and Asia and is just as successful.

Footwear E-Commerce
Roggwil, Switzerland

The results


year-to-year revenue growth


countries expanded


joint venture company together

Management Summary

The partnership between Kybun and R17, in the field of performance marketing for the American market, began in January 2019. Sales doubled in the first year. R17 was particularly responsible for the Google and Facebook advertisements. Meanwhile, we added additional advertising channels, namely Amazon and e-mail marketing, for the USA.

This expanded outside the USA too, with partnership including Europe and Asia.

In 2022 the partnership was further expanded with a joint venture company, Abo Schuh. You'll find more information about the venture in this case study.

Sales doubling in 12 months

"Together with R17, we doubled the sales of our subsidiary in the USA, Kybun LLC, compared to the previous year. In the meantime, R17 also successfully took over performance marketing for our Europe and Asia regions. We appreciate the speed, the quality and the great know-how in the area of e-commerce & performance marketing."

Sebastian Gomoll
Head of E-Commerce, Kybun AG
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