Case Study: Lessa Fresh
Reinventing how people use fragrance sprays in cars
The founder of Lessa Fresh, Vitor Lessa, developed a unique product that allows users to use their own unique personal parfum fragrance in their car. Andreas Nöckl and R17 Ventures helped the company to roll out the patent, finish the prototype and eventually launch a Kickstarter campaign.
Industry
FMCG, Online/Offline
location
Heerbrugg, Switzerland
involvement
Website
The results
Management Summary
Before
After
Reinventing how people use fragrance sprays in cars
"Andreas Nöckl and the team at R17 Ventures helped me to bring my vision into reality, assisting me in creating a prototype and business plan. R17 was strongly involved in design, web-development and overall strategy. I'm happy to have them as shareholders in my company."
Vitor Lessa
Co-Founder & CEO, Lessa Fresh
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