Case Study: Lessa Fresh

Reinventing how people use fragrance sprays in cars

The founder of Lessa Fresh, Vitor Lessa, developed a unique product that allows users to use their own unique personal parfum fragrance in their car. Andreas Nöckl and R17 Ventures helped the company to roll out the patent, finish the prototype and eventually launch a Kickstarter campaign.

FMCG, Online/Offline
Heerbrugg, Switzerland

The results

Management Summary

Reinventing how people use fragrance sprays in cars

"Andreas Nöckl and the team at R17 Ventures helped me to bring my vision into reality, assisting me in creating a prototype and business plan. R17 was strongly involved in design, web-development and overall strategy. I'm happy to have them as shareholders in my company."

Vitor Lessa
Co-Founder & CEO, Lessa Fresh
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