Case Study: SoFlow AG

1 year of sales in 6 months

The performance marketing partnership between SoFlow and R17 began in August 2021. SoFlow is a consumer electronics company based in Switzerland with a global e-commerce footprint, selling mobility products such as E-Scooters, E-Skateboards and E-Bikes. The team at SoFlow saw a large spike in sales from the offset - as well as an increase in profitability. Not only was R17 able to increase conversions in their e-commerce store - we were also able to decrease the ad cost / revenue ratio. Advertisements were run on Meta (Facebook & Instagram), as well as Google Ads.

E-Mobility E-Commerce
Zurich, Switzerland

The results


year-to-year revenue growth


higher ROAS while doubling revenue


sales directly from Meta

Management Summary

When we started working together with SoFlow AG, we had to build a backbone in paid media, as there had been no actively managed paid ads, nor pixels. Through various tests we nailed down the countries we could scale, the platforms we could scale and the audiences/visuals we could scale. After that we were able to double and in some months tripple the revenue while still remaining profitable. The next chapter is focused on expansion into new countries, while applying the same strategy and also helping their online distributors to push sales.

1 year of sales in 6 months

"Since partnering with R17 Ventures, we have been able to substantially grow our e-commerce unit and expand to multiple countries while acquiring new customers at a profitable ROAS."

Thomas Grünvogel
CMO, SoFlow AG
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