Case Study: SWISSpur Schlafkomfort AG

Doubled sales with the same budget

The partnership with SWISSpur and R17 Ventures started with R17 providing performance marketing for SWISSpur's e-ecommerce business only, but in late 2021, grew into a full e-commerce partnership where R17 migrated SWISSpur succssfuly to Shopify and was, in addition to running performance marketing for the online store, running paid media for the physical stores too.

Industry
Furniture E-Commerce
location
Zurich, Switzerland
involvement
Website

The results

100%+

year-to-year revenue growth

1x

successful migration to Shopify

500+

brick & mortar consumers from online ads

Management Summary

After the start of SWISSpur's performance marketing partnership with R17 Ventures, it was clear that the big leverage for growth was in paid social, particularly Meta. This saw R17 ramping up Facebook Ads, which not only presented new customers, but also offered an additional avenue for retargeting traffic from Google Ads and Taboola. We built out acquisition strategies for the two core collections mattresses and luxury beds. Eventually, we could double the revenue on a year-to-year basis. After the first year we expanded our partnership and built a new e-commerce platform on Shopify, which included a highlight feature that allows consumers to individually customise their own luxury beds.

Doubled sales with the same budget

"Before R17, I was only running ads on Google. Since they took over we are omnipresent on social media as well and have been able to increase our online-sales exponentially".

Michael Janzik
CEO, SWISSpur Schlafkomfort AG
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