Performance Marketing with aligned Interests
We are a leading full-service performance marketing agency, helping our clients across the world achieve their growth goals & targets across global markets through end-to-end performance marketing for: e-commerce sales, lead generation & nurturing, and SaaS user acquisition.
We run your online advertising, as a service, across 3 core disciplines:
take a look at our results
We Enable Growth.
We build & scale brands online through aligning ourselves with our clients' performance goals & KPIs through performance-based pricing & our holistic, world class, data-driven approach to performance marketing.
Recognizing Over & Under Achievement
The old engagement model, used by agencies across the world rewards mediocrity and underperformance and charges you for your ad spend.
We believe that this model is outdated.
You should pay for the performance you receive and this is why we use the new engagement model, a performance-based remuneration model with aligned interests, where our clients’ growth is our growth -and poor performance has ramifications for us.
what we do
we expertly run your Online Advertising
As the agency that has scaled some of the fastest growing digital brands in Europe (across e-commerce, lead generation and Saas), we know and understand performance marketing and everything that’s needed to create effective campaigns that drive revenue and growth.
Not only do we analyse and improve your current strategy, we innovate, create and set the trends for the future - and use data and experience to inform and motivate our effective strategies and executions.
Beyond the creative and digital marketing services we offer in-house, our top tier network of entrepreneurs, partners and investors can take your business to the next level. More importantly, we know which players to engage with and when to do so, based on your specific goals and needs.
how we work
Customers have to say.
R17's understanding of the complexities of private markets really sets them apart from other agencies, not to mention the results that they achieve. Their CEO, Raphael Rohner, has led a personal touch on the project, offering a hands-on, can-do approach. We’re excited for what’s ahead.
"Since R17 Ventures took over our Performance Marketing, we were able to grow our business by 150% in the first year in the Swiss market. In the meantime, we have ventured into Germany with R17 and are successful there too. R17 also manages our B2B digital lead engine as well as e-commerce performance marketing."
"Together with R17, we doubled the sales of our subsidiary in the USA, Kybun LLC, compared to the previous year. In the meantime, R17 also successfully took over performance marketing for our Europe and Asia regions. We appreciate the speed, the quality and the great know-how in the area of e-commerce & performance marketing."
"Before R17, I was only running ads on Google. Since they took over we are omnipresent on social media as well and have been able to increase our online-sales exponentially".
"Since partnering with R17 Ventures, we have been able to substantially grow our e-commerce unit and expand to multiple countries while acquiring new customers at a profitable ROAS."
"Andreas Nöckl and the team at R17 Ventures helped me to bring my vision into reality, assisting me in creating a prototype and business plan. R17 was strongly involved in design, web-development and overall strategy. I'm happy to have them as shareholders in my company."
"We're excited and happy to have the R17 team onboard as shareholders. They are in charge of app development and performance marketing. "
"Our partners in this venture, R17 Ventures AG, have managed to create a mobile first e-commerce subscription solution on Shopify, while always keeping the advertising side in mind. Well done!"
"We initially were an agency client of R17 Ventures; however, after 3 months we decided to get them onboard as a shareholder too. We appreciate their pragmatism and their very deep understanding of digital marketing, Shopify and e-commerce in general."
"R17 helped us to quickly and efficiently migrate our online shop from WooCommerce to Shopify in a more complex environment. Furthermore, we like they're sales-driven approach to peformance marketing. "
"In partnership with R17 Ventures we founded the joint venture company, Secondhandbags AG. The team at R17 took over performance marketing, content creation and Shopify development. Within one year, we were able to increase sales by 400% year-on-year. We really appreciate how entrepreneurial R17 is."
"The team at R17 has helped me transform my company from "side-hustle" to a real business. I appreciate their entrepreneurial understanding and their in-depth knowledge of performance marketing."
"I co-founded Beneva International AG in 2017 and sold it to the GIDOR Group after 3 years. The online beauty shop has over 50'000 customers - and despite acquisition, my team at R17 Ventures continue to successfully run performance marketing for Beneva Black."
*Plus 5-10% of revenue. Media Spent is paid by client. Minimum Spend: 5k/month
*Media Spend is paid by R17 Ventures AG.
*Plus 5-10% of revenue. Media Spent is paid by client. Minimum Spend: 2k/month
*R17 invests capital vs. minority equity stake. Joint vc pays a fee of 2-4k.
Social Media Channelgs, ...)
advertising strategy (Break Even ROAS, etc)
effecting marketing automation
(CHF 2-4K + 5-10% REVENUE SHARE)
(20-60% DEPENDING ON ROAS)
(CHF 2-4K BASE FEE)
We are entrepreneurs. We understand business. Like you, we hate BS metrics. Like you, we focus on the bottom line and the core metrics. And because of this alignment, we have a performance-based remuneration model. Powered by a world class team of performance marketers, creative strategists, developers, and a strong venture team, you know you're in the best hands with R17 Ventures as your business partner.
We are a team of digital natives and experts. Our world-class team provide an holistic, non-silo approach to performance marketing, ensuring that each customer touch-point works to achieve your goals. We're an extension of your team. As leaders in performance, we offer a performance based remuneration model, which also means that we have aligned interests - increasing your net profit or growth.
We are your extended CMO team. We run all you digital ads, from strategy to execution and reporting - we handle everything, putting our years of experience and know-how to work for you. We do full funnel analysis and completion, generating loyalty and constant conversions. We also have a studio that produces content for all ads. As an extension of your team, we have weekly calls with you where we discuss performance, actionables, and outcomes. We are also available and contactable in the same way your own team would be, addressing any concerns immediately. Our day-to-day operations see us constantly optimising and testing everything from audiences to creatives, call-to-actions and more. Real-time data dashboards also ensure that you're updated with performance to the very minute. Our team also prepare quarterly outlooks and strategies to ensure that we're always one step ahead.
Yes, we do! We produce UGC, 3D, do in-house shootings and more. We work according to your CI/CD. As creatives play such an integral role to performance marketing, we constantly run tests and have a super feedback loop. We also work with model agencies & influencer agencies globally.
We offer 3 types of payment models.
1. Managed Advertising: a set monthly fee plus 5-10% of revenue. In this case, media spend is paid by client.
2. Managed Commerce: 20-60% Of revenue share p/m. In this case media spend is paid by R17 Ventures AG.
3. Joint Venture: a set monthly fee plus. In this case, R17 invests capital vs. minority equity stake.
We always look for synergy when deciding to partner with a business to elevate their performance marketing.
There are 3 additional criteria:
- You need to have a media spend of $5k+ pm
- You need to have a functioning dedicated team
- You need to trust us. After all, we're the experts and because of our business model, our interests are aligned