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Petiole Asset Management AG is a boutique asset manager with a global footprint and a track record of 19 years in sourcing high-value private market opportunities, in partnership with top-tier asset managers. Following the launch of one of the most advanced direct-to-investor digital platforms for private equity, which features a highly advanced portfolio builder and online know your customer - the team chose R17 as their performance partner to lead growth through investor and platform acquisition.
The e-commerce company lichterketten-shop.ch joined R17 Ventures as a agency client for performance marketing in January 2021. After three months, we realised substantial growth; and the founder, Thomas Harder, and the R17 Team wanted to intesify the partnership. R17 Ventures became a shareholder in July 2021.
In December 2020, R17 joined Secondhandbags AG as a shareholder and as a performance marketing and technology partner. Since then we've helped take the business international, launching a rental-service and substantially increased sales.
The performance marketing partnership between SoFlow and R17 began in August 2021. SoFlow is a consumer electronics company based in Switzerland with a global e-commerce footprint, selling mobility products such as E-Scooters, E-Skateboards and E-Bikes. The team at SoFlow saw a large spike in sales from the offset - as well as an increase in profitability. Not only was R17 able to increase conversions in their e-commerce store - we were also able to decrease the ad cost / revenue ratio. Advertisements were run on Meta (Facebook & Instagram), as well as Google Ads.
In the first year of cooperation, R17 was able to double sales for Kybun LLC in the USA with Performance Marketing. The partnership has now been expanded to include Europe and Asia and is just as successful.
David Nüesch and Raphael Rohner (CEO of R17 Ventures AG) founded the beauty online shop Benevablack.ch (Beneva International AG) in 2017 and sold it to the GIDOR Group after 3 years. The online shop has over 50'000 customers and has won the well-known Shop Usability Award in Munich twice. Following the GIDOR Group's acquisition of Beneva International AG, R17 has continued to successfully run performance marketing for Beneva Black.
The partnership with SWISSpur and R17 Ventures started with R17 providing performance marketing for SWISSpur's e-ecommerce business only, but in late 2021, grew into a full e-commerce partnership where R17 migrated SWISSpur succssfuly to Shopify and was, in addition to running performance marketing for the online store, running paid media for the physical stores too.
In the first year of the partnership between Turm Kaffee and R17 Ventures, sales increased by 150% in Switzerland. After that, additional markets were introduced, namely Germany and Austria; and the scope of R17 Ventures expanded into B2B lead generation too.
The vision of indyvit.com is to democratize the supplement industry and offer full control to customer over their vitamin consumption. R17 is in charge of performance marketing and Shopify development and design. We are also a shareholder and serve on the board of directors.
Aboschuh.ch is a joint venture between the Kybun Joya Group and R17 Ventures AG. Since both parties have already been working together for over 3 years, the founding of Abo Schuh was the next step in the evolution of this successful partnership. Abo Schuh, which uses a subscription model, aims to be the standard of how healthcare workers/companies buy shoes. We aim to have 250'000 subsribers within 3 years.
InfluencerApps.io collaborates with content creators/influencers around the world and offers them a risk- and cost- free way to engage more with their audiences, whilst simultaneously generating additional income. This is done through offering the creator/influencer a free game for their audience, based on their unique characteristics, and then doing a 50/50 revenue split from ads on the platform.
The founder of Lessa Fresh, Vitor Lessa, developed a unique product that allows users to use their own unique personal parfum fragrance in their car. Andreas Nöckl and R17 Ventures helped the company to roll out the patent, finish the prototype and eventually launch a Kickstarter campaign.
