Case Study: Beneva Black | R17 Ventures - Digital Performance Agency

CLIENT REVIEW

"I co-founded Beneva International AG in 2017 and sold it to the GIDOR Group after 3 years. The online beauty shop has over 50'000 customers - and despite acquisition, my team at R17 Ventures continue to successfully run performance marketing for Beneva Black."

Raphael RohnerCo-Founder & Ex-CEO, Beneva International AG

The online shop, Beneva Black, grew rapidly in Switzerland and abroad within a very short period of time. Instrumental to the profitable growth of the online shop was performance marketing, especially Facebook and Instagram advertisements. We managed to nail down the problem/solution approach in cosmetics in our performance ads, acquiring 50'000 customers in Switzerland, Germany and Austria.‍ The two founders sold the company to the GIDOR Group in February 2020. R17 continues to head performance marketing for Beneva Black. In January 2022, R17 successfully executed a brand refresh for Beneva Black and migrated the online store from WooCommerce to Shopify, both rendering positive results for the brand.