Case Study: Beneva International AG

From 0 to 50'000 customers in 3 years

David Nüesch and Raphael Rohner (CEO of R17 Ventures AG) founded the beauty online shop Benevablack.ch (Beneva International AG) in 2017 and sold it to the GIDOR Group after 3 years. The online shop has over 50'000 customers and has won the well-known Shop Usability Award in Munich twice. Following the GIDOR Group's acquisition of Beneva International AG, R17 has continued to successfully run performance marketing for Beneva Black.

Industry
Cosmetics E-Commerce
location
Zug, Switzerland
involvement
Website

The results

50'000

customers acquired in three years

25+

white label cosmetics products

2+

awards won

Management Summary

The online shop, Beneva Black, has grown rapidly at home in Switzerland and abroad within a very short period of time.

 

In 2018 and 2019 the store won the Shop Usability Award, which is known as the most important German-language award for shop usability and design in e-commerce.

 

Instrumental to the profitable growth of the online shop was performance marketing, especially Facebook and Instagram advertisements. We managed to nail down the problem/solution approach in cosmetics in our performance ads and were able to acquire 50'000 customers in Switzerland, Germany and Austria.

C

The two founders sold the company to the GIDOR Group in February 2020 and R17 continues to head performance marketing for Beneva Black. In January 2022, R17 successfully executed a brand refresh for Beneva Black and migrated the online store from WooCommerce to Shopify, both rendering positive results for the brand.

From 0 to 50'000 customers in 3 years

"I co-founded Beneva International AG in 2017 and sold it to the GIDOR Group after 3 years. The online beauty shop has over 50'000 customers - and despite acquisition, my team at R17 Ventures continue to successfully run performance marketing for Beneva Black."

Raphael Rohner
Co-Founder & Ex-CEO, Beneva International AG / CEO & Founder, R17 Ventures AG
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