Case Study: Beneva International AG
From 0 to 50'000 customers in 3 years
David Nüesch and Raphael Rohner (CEO of R17 Ventures AG) founded the beauty online shop Benevablack.ch (Beneva International AG) in 2017 and sold it to the GIDOR Group after 3 years. The online shop has over 50'000 customers and has won the well-known Shop Usability Award in Munich twice. Following the GIDOR Group's acquisition of Beneva International AG, R17 has continued to successfully run performance marketing for Beneva Black.
The online shop, Beneva Black, has grown rapidly at home in Switzerland and abroad within a very short period of time.
In 2018 and 2019 the store won the Shop Usability Award, which is known as the most important German-language award for shop usability and design in e-commerce.
Instrumental to the profitable growth of the online shop was performance marketing, especially Facebook and Instagram advertisements. We managed to nail down the problem/solution approach in cosmetics in our performance ads and were able to acquire 50'000 customers in Switzerland, Germany and Austria.
The two founders sold the company to the GIDOR Group in February 2020 and R17 continues to head performance marketing for Beneva Black. In January 2022, R17 successfully executed a brand refresh for Beneva Black and migrated the online store from WooCommerce to Shopify, both rendering positive results for the brand.
"I co-founded Beneva International AG in 2017 and sold it to the GIDOR Group after 3 years. The online beauty shop has over 50'000 customers - and despite acquisition, my team at R17 Ventures continue to successfully run performance marketing for Beneva Black."