Case Study: Kapten & Son

100%+ increase in revenue growth

Kapten & Son is a premier global lifestyle accessory brand. Since mid-2020, they have partnered with R17 for their SA business with successful results: with the brand seeing an increase of 100%+ in revenue growth from online sales with a 230% increase in return on ad spend (ROAS)

Fashion E-Commerce
Cape Town, South Africa

The results


revenue growth in 2yrs


increase in ROAS



Management Summary

R17 Ventures has successfully been building & scaling Kapten & Son digitally in South Africa with paid social, SEA & email marketing since mid-2020. With a 30% increase in revenue growth from the get-go and a higher return on investment, we have been able to help the brand grow sustainably and increase revenue by over 100%, while consistently delivering a profitable return on ad spend (ROAS) over the span of 2 years.

100%+ increase in revenue growth

“We are grateful to the team for all their hard work and dedication. Over the span of 2 years, we have seen our revenue increase by 100% and look forward to what the future holds in our partnership with R17 Ventures”

PC Viljoen
Distributor (SA), Kapten & Son
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