Case Study: Lichterketten Shop AG

From 50 to 1'500 orders per month

The e-commerce company joined R17 Ventures as a agency client for performance marketing in January 2021. After three months, we realised substantial growth; and the founder, Thomas Harder, and the R17 Team wanted to intesify the partnership. R17 Ventures became a shareholder in July 2021.

Electronics E-Commerce
Heerbrugg, Switzerland

The results


year-to-year revenue growth


more products in the shop


media spend

Management Summary

Together with the Founder Thomas Harder we built a substantial business out of a side-hustle.


Performance Marketing: One of the initial problems that we had to solve was finding products/collections that we could sell profitably (ROAS > 4) with Facebook Ads. We tested many different categories and finally found the niche solar lanterns. This built our backbone in acquiring new customers from Facebook. Google Ads, on the other hand, was very stable - the only problem was that our core products were seasonal and the search demand dropped by 80% from September to March. We addressed the seasonality pain-point by launching a Christmas collection, and we started to pre-sell solar lanterns from January to March. After we had these things in place we could scale the paid media channels Facebook, Google and Pinterest to grow from 50 orders to 1'500 orders per month within 6 months.


We are especially proud of the methodology used to work out which of the 1'000+ products of the Christmas range we were going to sell and which not - prior to ordering them.

From 50 to 1'500 orders per month

"The team at R17 has helped me transform my company from "side-hustle" to a real business. I appreciate their entrepreneurial understanding and their in-depth knowledge of performance marketing."

Thomas Harder
Founder & Ex-CEO, Lichterketten Shop AG
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